A real estate agent still gets most of his orders via his own website. But a good ranking on Google is absolutely necessary for this. There is hardly anything more important for a good ranking than good content on your own website.
Because Google and all other search engines always try to display the best search results. And these are almost always the sites that offer great content.
Captivating content inspires your website visitors. People like the content of a website if they visit it often and spend a lot of time on the website.
This type of content ensures that a website is shared on Facebook, Twitter & Co. and gets links (backlinks) from other sites.
Therefore, you should always deliver content that you know a lot about and, ideally, even have a passion for. Visitors and potential customers notice this immediately.